Meta has begun the global rollout of its first generative AI-powered features for ad creatives in Ads Manager, with completion expected by next year. The features include Background Generation, Image Expansion, and Text Variations, which aim to enhance productivity, personalisation, and performance for advertisers. These tools have undergone testing in Meta's AI Sandbox, and the company plans to introduce additional tools for generating ad copy and background images.
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Thursday, October 5, 2023
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